News & Updates

Nairobi, Tuesday 02nd June 2020: Cabinet Secretary for Tourism and Wildlife Najib Balala has today officially launched a virtual tour live stream campaign to showcase game safaris in some of the parks and reserves across the country. The six-week expedition across the country will be part of the ongoing #MagicAwaits campaign led by the Kenya
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Product improvement and diversification strategy Take advantage of the previously untapped natural Introduce new man-made attractions in different Regulate the operations and investments in the area to ensure proper planning and sustainability of the Identification and promotion of community-based Expand to new segments of existing markets and venture to new Repackage tourism product with local
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Nairobi, Friday June 05, 2020: Tourism and hospitality sector players say they will adhere to all set safety and hygiene against covid-19 pandemic protocols to instil confidence to both domestic and international travellers. According to the sector, the safety measures against corona new normal operating environment is a priority which will be only achieved through
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services Why Digital Marketing Matters The group of potential customers that are found online is a much larger group of people than you are
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THE INDUSTRY MUST RE-THINK ITS STRATEGY IN ORDER TO SURVIVE POST CORONAVIRUS The tourism and travel industry has been helping drive world economies over the years. With people travelling across the globe for business and leisure, airports have been making cities to thrive. This is until the outbreak of Covid-19 that has brought economies to
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Kenya has joined the United Nations World Tourism Organization’s (UNWTO) campaign to sensitize travelers about the importance of staying at home now; while planning to travel later. The Campaign, dubbed ‘Travel Tomorrow’, is anchored on the need to put people’s health and safety at the forefront in the wake of the Coronavirus Disease (COVID-19); by
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Diani is Africa’s leading beach destination and Masai Mara as Africa’s leading National Reserve, according to the World Travel Awards (WTA), the Oscars of travel industry, 2019 and 2018 voting, respectively. Diani is known for its vibrant paradise that offers unlimited possibilities of both exciting and tranquil experiences. From the endless stretch of white sands,
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Covid-19 pandemic: How to communicate with your client  It these times of difficult economic situation as a result of Covid-19 pandemic, the much you can do is to stay in the mind of your client whose travel plans have been badly impacted with the pandemic. Consider the following tips:  Demonstrate safety measures for the clients
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Are you looking for the opportunity to challenge yourself to the top of Mount Kenya or hike, paraglide on the Kerio Valley, bike through the escapades of Mount Longonot or better yet climb the rocks of Hells Gate? Look no farther than Kenya. Away from the vast savannah grasslands, Kenya’s amazing landscapes especially on the
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