News & Updates

FOCUSING WESTERN

Trends The global travel industry has been witnessing a steady rise with millennials being the key drivers of both visitor numbers and receipts. They are shelling out more for travelling and demand a great experience. In this type of rapidly-evolving landscape, new trends emerge every day. This offers an opportunity for Magical Kenya to expand,
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Focusing on China China is the market to look for. In terms of long-haul travelers to Kenya, China ranks fourth. Globally, the Chinese outbound market is conspicuous for its large volume and rapid growth in both departures and expenditure. With continued growth in expenditure of Chinese outbound tourists, destinations around the world are increasingly eager
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Are you looking for the opportunity to challenge yourself to the top of Mount Kenya or hike, paraglide on the Kerio Valley, bike through the escapades of Mount Longonot or better yet climb the rocks of Hells Gate? Look no farther than Kenya. Away from the vast savannah grasslands, Kenya’s amazing landscapes especially on the
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UNITED KINGDOM & IRELAND 1.SOCIAL MEDIA ACTIVATION – FOOTSTEPS OF LION KING  (OCTOBER –DECEMBER 2019) Social media usage in UK is made up of 45 million consumers which forms about 70% of the total population. With a growing millennial age group, there is an opportunity to tap into the segment of savvy internet consumers who
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Half Year Performance (Jan-June 2019) The US market continues to top as Kenya’s tourist source market recording a 9.391 % growth in the 2019 half year (Jan.-June) compared to the same period last year. The market reported   110,668 arrivals up from 101,167 posted in the same period in 2018 There was however a slight drop
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Kenya is increasing its penetration into the US market through travel agents focusing on promoting African destination. Kenya Tourism Board (KTB) will be lobbying for more travel agents to enlist Kenya’s tourism products and experiences for sale during the Association for the Promotion of Tourism to Africa (APTA) forum. As one of the main sponsors
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UK travelers are out to explore and experience new attractions in their buck list. Experience travel and connecting with the local is a new trend for them. They are also conscious with their budget and all-inclusive package is preferable to them When you are packaging a tour plan for them, keep in mind activities such
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Consumer Trends •Family Oriented Holidays •Last Minute bookings: Individuals and Corporates •Aspirational, mono-destination, immersion •Activity: Partying, Adventure, Themed (Millennials), Children activities •Romantic Holidays / Honeymoon Travel Motivations •Social Status •Relax and Enjoy + Family/loved ones •Nostalgia / Dreams •Escape / Mental well-being •Knowledge and Enrichment Consumer Trends •Family Oriented Holidays •Last Minute bookings: Individuals and
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The total international arrival by air and sea for the FY 2018/19 closed at 2,027,223 up from 1,488,370 in FY 2017/18, indicating a growth of 36.2%. JKIA recorded arrivals for the period closed at 1,376,263 up from 848,521 illustrating a growth of 62.2% MIAM recorded arrivals for the period closed at 129,346 up from 119,910
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Emerging trends driving tourism business as researched by online travel journals unpack three most trends to consider for your potential visitor; Merging business trips with leisure Conferences are opportunities to leverage. When reaching out to meeting planners, consider offering them information about leisure activities that might interest them. In 2017, according to the study ‘Multi-National
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Americas US market is Kenya’s leading tourist source market placing the Americas Continent in the 3rd position with a share of 14.5% which translates to 293,545 arrivals. Expedia Group Media Solutions, gives insight into the Travel habits, behaviors, and influences of U.S. and Latin American Travelers. Majority of the arrivals from the continent came are
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MKTE calling for registration Magical Kenya Travel Expo (MKTE) 2nd-4th October, 2019. Do not be left out of the 9th edition of MKTE. The expo provides you an opportunity for business to business (B2B) deals with international buyers. You still have a chance to register. Please get in touch with us: exhibit@mkte.co.ke or hosting@mkte.co.ke for
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World Travel Awards (WTA), the Oscars of travel industry has for the 6th time in a row voted Diani Africa’s leading beach destination. This was during the 2019 WTA edition held in Mauritius in June this year in which Kenya Tourism board (KTB) was also voted Africa’s leading tourist board for the 7th time. It
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Never-ending family holidays are on the up Family travelling has always been a staple to the annual program, but now family sabbaticals are taking over influenced by the likes of @thebucketlistfamily, @byjetpack and @travelling_family. “Given that by 2020 it’s estimated that roughly half the UK and American workforce will be freelance and that 40 per
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According to the Booking.com sustainability travel report, “over half (55%) of global travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice.” (Booking.com 2019) These sustainable decisions include accommodation. “73%
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Top destinations in 2019 are predicted to be The Turkish Riviera, Egypt, The Peloponnese (Greece), Matera (Italy), Perth (Western Australia), The Scottish Highlands, St Barths (Caribbean), Arles (France), Valle de Guadalupe and New Orleans. (CN Traveller 2019) TV shows have increasingly brought travellers to destinations, but in 2019 we will see this grow even further.
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Mobile is our technology leader for 2019 62.9% of the population own a smartphone and on average spend between 3.5 to 5 hours using it daily. (TrekkSoft 2019) On average, adults (16+) look at their mobile phone every 12 minutes, they check it within 5 minutes of waking up and 78% say they can’t live
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Phocuswright has predicted that by next year, the overall tours and activities segment will grow to $183 billion. (Phocuswright 2019) Arival – the in-destination event – shared that not only is the tours & activities sector now the third largest sector in travel, it’s the most memorable part of travel and the area with the
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In 2019 the tourism consumer is: Wiser; we’re in the everyone’s an expert environment; at the root of this is the almost compulsive need for digital consumers to absorb and share information which is riven with the global reach of the internet. Self Sufficient, consumers are adopting the attitude of “I can look after myself”.
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India is one of Kenya’s top tourist source markets. Kenya is aiming at increasing its performance in this market through increasing arrivals of high value tourists. India’s Meetings, Incentives, Conferences and Events (MICE) segment offers an opportunity to achieve this. Kenya Tourism Board (KTB) has implemented several MICE related initiatives and wishes to share with
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Tourist arrivals from China has been growing steadily over the last five years. However, there is need to balance sustainability and yield from this key market. Kenya Tourism Board (KTB) is now gearing to increase high yield tourist arrivals from China and extend their visitation beyond the two months of July and August during the
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Overview of January Inbound Air Arrivals Total international arrivals for January 2019by air closed at 88,705 compared to 76,649 in 2018, illustrating an increase of 15.7%. During the period under review, JKIA arrivals grew by 9.4% to record 61,137 compared to 66,859 in 2018.Moi International Airport Mombasa (MIAM), received 21,846 visitors, compared to 15,512 in 2018, a 40.8% growth. Holiday is the major reason of travel into Kenya in January, taking a
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