Sports have been one of the strongest pillars of ensuring Kenya’s visibility across the globe.
The World Rally Championship (WRC) that took place from June 22nd to 25th, 2023, is one such event. Held in Naivasha for the third time, the event attracted over 850 million viewers from the 13,452 broadcast hours projected throughout the competition. Over 100,000 fans, local and international attended the event.


See some of the content on the event as Kenya cements its position itself as a motor sport destination.