Retaining your customer in the new –normal environment

Tourism Trends

Based on these trends, tourism stakeholders can focus on offering unique and purposeful activities along with their usual products and services. All in all, stakeholders should stay on top of these tourism trends as they offer the distinction that will make the company stand out from competitors and gain back profitability faster. As a tour operator, it’s best to keep an eye on these tourism trends and begin strategizing. These include:

  1. Automation

As we slowly approach the post-COVID period, automation in the sector is bound to continue rising. Digitization has led to a rise in online bookings. Not only has this made advertising cheaper for travel companies, but also customers are enjoying and increasingly prefer the convenience it offers.

Tour and activities companies have also progressively adopted technology and online booking. In a 2019 survey, 71% of operators surveyed were using reservation technology in their businesses, a marked increase from just 25% in 2010. More to that, these companies experienced faster growth plus higher profitability.

  1. Mobile Bookings

Mobile bookings is another form of digitalization that is growing. Operators report that 2 in 5 online bookings are made on mobile devices. These smartphone shoppers are also more valuable to your business because of the following reasons:

  • They spend 50% more on tours and activities per trip.
  • They average 2.9 tours per trip.
  • They are twice as likely to leave online reviews. Source: Arrival Travel
  1. Personalization

Personalization is also important when it comes to the actual tour or activity. By offering flexible experiences that can be tailored to a traveler’s needs, you stand a chance of better satisfying your clients, and that can lead to repeat visits. Your priority should, therefore, be on offering customer-oriented services.

Companies are better placed by factoring this in your company’s digital marketing strategy. How do you get started? Learn about their preferences, characteristics, behaviour, and individual needs.

  1. Sustainable Tourism

Research by Booking.com reveals that 72% of tourists believe that people need to take action now and make sustainable travel choices in order to save the planet and preserve it for future generations.

More travelers are adopting this mindset hence making their travel decisions with the environment in mind.

But it’s important to note that sustainability is not only about the environment. It’s also about making a positive impact on cultures, economies, and the people at the destinations that clients visit.

In the post COVID-19 era, sustainable tourism is most likely going to grow and it is important to earn trust and loyalty of the segment that is spearheading this trend i.e. millennials