Market Focus Uganda leads as Africa`s source market to Kenya

Uganda is one Kenya’s leading source markets ranking number one (I) in Africa and number (2) globally in terms of arrivals into Kenya. In 2019 Kenya received 215,894 visitors from Uganda, a 5.4% increase over the previous year. The long-term goal is to make Kenya the top of mind holiday destination for Ugandan travelers. This will ultimately increase the value and volume of tourists that Kenya gets from the Uganda.

In 2020, KTB is focused on creating awareness and driving conversion thereby increasing total Uganda arrivals to Kenya. The Co-op campaign to be implemented this year will build into this strategy focusing on Kenya’s core experiences ideal for regional travelers, which include-

  • Beach getaways
  • Special Occasions – Weddings & Honeymoons
  • Short breaks
  • Meetings and events

Target Consumer Segments:

In Uganda, the following segments will be targeted: –

  • ABC1
  • Standout Explorer – 18 – 35 years’ old
  • Glamorous Travellers – 35 – 55 year olds – Class AB
  • Corporates
  • Family