India market, fertile for family travel

Consumer Trends

•Family Oriented Holidays
•Last Minute bookings: Individuals and Corporates
•Aspirational, mono-destination, immersion
•Activity: Partying, Adventure, Themed (Millennials), Children activities
•Romantic Holidays / Honeymoon

Travel Motivations
•Social Status
•Relax and Enjoy + Family/loved ones
•Nostalgia / Dreams
•Escape / Mental well-being
•Knowledge and Enrichment

Consumer Trends

•Family Oriented Holidays
•Last Minute bookings: Individuals and Corporates
•Aspirational, mono-destination, immersion
•Activity: Partying, Adventure, Themed (Millennials), Children activities
•Romantic Holidays / Honeymoon

Travel Motivations
•Social Status
•Relax and Enjoy + Family/loved ones
•Nostalgia / Dreams
•Escape / Mental well-being
•Knowledge and Enrichment

Consumer Trend
A Family Affair

Destination Opportunities
Family Friendly Safari Trips, ideal locations for special occasions catering for Multi generational groups

Where and Why
Nairobi, Mount Kenya, Amboseli, Watamu, Diani, Naivasha, Samburu

Destination USPs
-Intimate and responsible connection with nature
-Diversity of wildlife in breathtaking landscapes to remember
-Exhilarating activities inland and on the coast

When
April – Jun Oct – Dec

How?
•City Wildlife encounters
•Young Moran Kenya Boot Camp
•Young Explorers Trails (Hiking and Biking Trails)

Consumer Trend
Activity:
Partying,
Adventure,
Romantic
Holidays /
Honeymoon

Destination Opportunities
Soft Adventure. Key Elements: Birding, wildlife observation, biking, diving / snorkelling, hiking / walking, horseback riding.

Beautiful Scenery and diversity of
Wildlife

Where and Why
Nairobi, Mount Kenya, Amboseli, Watamu, Diani, Naivasha, Samburu, Lamu

Destination USPs
-Intimate and responsible connection
with nature
-Diversity of wildlife in breathtaking landscapes to remember
-Exhilarating activities inland and on the coast
-Barefoot luxury, even in remote locations

When
April – Jun
Oct – Dec