Consumer Trends
•Family Oriented Holidays
•Last Minute bookings: Individuals and Corporates
•Aspirational, mono-destination, immersion
•Activity: Partying, Adventure, Themed (Millennials), Children activities
•Romantic Holidays / Honeymoon
Travel Motivations
•Social Status
•Relax and Enjoy + Family/loved ones
•Nostalgia / Dreams
•Escape / Mental well-being
•Knowledge and Enrichment
Consumer Trends
•Family Oriented Holidays
•Last Minute bookings: Individuals and Corporates
•Aspirational, mono-destination, immersion
•Activity: Partying, Adventure, Themed (Millennials), Children activities
•Romantic Holidays / Honeymoon
Travel Motivations
•Social Status
•Relax and Enjoy + Family/loved ones
•Nostalgia / Dreams
•Escape / Mental well-being
•Knowledge and Enrichment
Consumer Trend
A Family Affair
Destination Opportunities
Family Friendly Safari Trips, ideal locations for special occasions catering for Multi generational groups
Where and Why
Nairobi, Mount Kenya, Amboseli, Watamu, Diani, Naivasha, Samburu
Destination USPs
-Intimate and responsible connection with nature
-Diversity of wildlife in breathtaking landscapes to remember
-Exhilarating activities inland and on the coast
When
April – Jun Oct – Dec
How?
•City Wildlife encounters
•Young Moran Kenya Boot Camp
•Young Explorers Trails (Hiking and Biking Trails)
Consumer Trend
Activity:
Partying,
Adventure,
Romantic
Holidays /
Honeymoon
Destination Opportunities
Soft Adventure. Key Elements: Birding, wildlife observation, biking, diving / snorkelling, hiking / walking, horseback riding.
Beautiful Scenery and diversity of
Wildlife
Where and Why
Nairobi, Mount Kenya, Amboseli, Watamu, Diani, Naivasha, Samburu, Lamu
Destination USPs
-Intimate and responsible connection
with nature
-Diversity of wildlife in breathtaking landscapes to remember
-Exhilarating activities inland and on the coast
-Barefoot luxury, even in remote locations
When
April – Jun
Oct – Dec
