Generation Alpha driving travel decisions

Never-ending family holidays are on the up

Family travelling has always been a staple to the annual program, but now family sabbaticals are taking over influenced by the likes of @thebucketlistfamily, @byjetpack and @travelling_family.

“Given that by 2020 it’s estimated that roughly half the UK and American workforce will be freelance and that 40 per cent more children were being home-schooled in 2017 than in 2014 (48,000 in total), it’s no surprise that parents will be embracing the freedom this gives.” (CN Traveller 2019)

Generation Alpha are driving travel decisions

“Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.” (Short Term Rentalz 2019)

“On average globally, travellers with Gen Alphas are taking more than three family trips a year.” (Expedia Group 2019)

“For family travellers, 95% said their priority was keeping their families entertained and happy, while deals and value (89%), outdoor activities (85%) and planning travel around school holidays (85%) or near major attractions or theme parts (85%) were also of utmost importance.” (Short Term Rentalz 2019)

And convenience is driving the travel decisions. “Plane and car are preferred modes of transport for family travel.” 52% of surveyors selected their mode of transport by the fatest option, and 34% selected based on the lowest cost. (Expedia Group 2019)

And travel fulfilment doesn’t just apply to families

Personal fulfillment sees travellers making their destination choice based on their own development. “Over half (56%) of global travellers agree traveling has taught them invaluable life skills, and 2019 will see a rise in people’s desire to learn something new whilst away, as well as an increase in volunteering and skills-based vacations across generations.” ( 2019)

Solo Travel is becoming more sociable

Co-living apartments are being introduced that allow solo travellers to meet like-minded individuals on their trip. “One of the co-living leaders, WeLive (sister company to WeWork), now has apartment complexes with trendy shared social spaces, events programmes, yoga classes and even hot tubs in New York and Crystal City. People can stay for a few days or a few months.” (CN Traveller 2019)

Dublin Airport claimed of it’s 31.5m estimated passengers in 2018, 57% were solo travellers. Gráinne Morrison, futurist at the Dublin Airport Future Factory shared this stat as he presented a project opportunity to come up with an idea on how to revolutionise the solo traveller experience at the airport. (Silicone Republic 2019)

According to data from Solo Traveler, which is commandeered by Janice Waugh and Tracey Nesbitt, the number of solo travellers is growing. For example, subscribers to their newsletter for solo travellers grew from 33,000 this time last year to over 50,000 at time of press. (Travel Marketing Report 2019)

What can we expect from Solo Travel in 2020? According to The New Indian Express “We will see more travel companies going for the millennial travel segment as it explodes with more younger travellers than ever before. We could also start seeing companies go for the Gen Z audience who are just entering the age of independent travel.” (The New Indian Express 2019)