Focusing on China
China is the market to look for. In terms of long-haul travelers to Kenya, China ranks fourth. Globally, the Chinese outbound market is conspicuous for its large volume and rapid growth in both departures and expenditure.
With continued growth in expenditure of Chinese outbound tourists, destinations around the world are increasingly eager to attract this market. Between January and September, arrivals from the market was at 67,970 up from 66,923 reported the previous year, translating to 1.6% increase
Key emerging trends worth taking into consideration include:
As a destination, and as a travel trade, you are encouraged to: