| ROADSHOWS AND EXHIBITIONS :FY 2019/2020 |
| EVENT & VENUE |
EVENT DETAILS |
IMPLEMENTATION PERIOD |
| Stakeholders Engagementhttp://www.magicalkenya.com/
Venue : Canada |
KTB in partnership with Goway Travel will be hosting a private screening for lion King in Toronto targeting 200 Agents based in Canada .A destination presenation will be done before the screening. KTB only event |
29th July -6th August 2019 |
| Community Digital Engagement http://www.magicalkenya.com/
Venue: (Naivasha, Malindi, Nairobi, Mara, Kisumu, Eldoret, Mombasa) |
KTB is conducting community training engagement with an objective of creating online channels to curate and share experiential content. This training will target experience owners from the regions listed |
| Naivasha |
2nd August 2019 |
| Mombasa |
5th August 2019 |
| Malindi/Watamu |
7th August 2019 |
| Nairobi |
12th August 2019 |
| Mara |
14th August 2019 |
| Kisumu |
19th August 2019 |
| Eldoret |
21st August 2019 |
|
| Media Fam Trips http://www.magicalkenya.com/
Venue :Kenya |
Educational Trip – Themed Media Fam Trip to Expore – #HiddenGemsofKenya .A KTB only Event |
22nd August 2019 |
| Trade Tier 1 Cocktail in NBOhttp://www.magicalkenya.com/
Venue:Kenya |
Informal engagement with top tier trade |
29th August 2019 |
| Tembea Digital Domestic Campaign – unpacking the Rebrand Narative Venue: Kenya
http://www.magicalkenya.com/
|
The domestic digital campaign will be steered towards using the Kenyan consumer as an endorser of the Magical Kenya brand, create talkability for the new logo and translate its’ elements to spur booking of holidays. A target of 6-8 Trade partners will be enlisted to the Call to Action element. |
28th July- 30th September 2019 |
| China and India Kenyan Top Executives Stakeholder Round Tablehttp://www.magicalkenya.com/
Venue :Kenya |
Forum targeted to Kenya trade selling to India and Chinese market (50 companies) |
September 2019 |
| Customer Facing Staff Traininghttp://www.magicalkenya.com/
Venue: Kenya
|
Sensitization on improving customer experience to airport staff (KAA, Immigration, Customs, Port Health, Accommodation, DMCs and other relevant authorities) |
September 2019 |
| Maralal International Camel Derby 2019http://www.magicalkenya.com/
Venue: Maralal |
The Camel Derby show cases diversity of the various cultures within the region and provides an opportunity to open up the Northern circuit.KTB will support with media and publicity during the event.We have identified Travelogue, KBC -Magical Scenes & KTN for Pre Event fam in a bid to open up the region. |
30th August -1st September 2019 |
| Media Fam trip :Maralal camel derby Venue Marala |
Pre & during Maralal camel derby |
30th August -1st September 2019 |
| Partnership with Hotelshttp://www.magicalkenya.com/
Venue :Kenya |
Partner with select hotels to offer affordable short break packages that include travel incentive with major carriers; LCCs, SGR and major transport buses. |
October 2019 |
| USTOA Annual Conference in Orlando, Floridahttps://ustoa.com/events/2019-USTOA-Annual-Conference
Venue : Omni Orlando Resort at Champions Gate
Orlando, FL |
The United States Tour Operator Association (USTOA) Annual Conference brings over 700 tour operators and more than 54 destinations under one roof. KTB will be sponsoring the USTOA World Bazaar and Around the World Active Member Breakfast. A KTB only Events . |
2nd-6th December – 2019 |
| Association for the Promotion of Tourism to Africa (APTA) National Forum in Chicago – United Stateshttps://apta.biz/forum/
Venue : TBC |
The theme for this year forum is “Africa Inspire”. The two-day event will provide KTB and the Kenyan travel trade with an opportunity to meet some of the influencers in North America’s tourism industry. KTB is planning to participate with at least 10 Kenya private Trade. |
13th & 14th September 2019 |
| Magical Kenya Travel Expo (MKTE)http://mkte.co.ke/
Venue: KICC –Nairobi Kenya |
Host a 3 day Pan African B2B trade fair featuring presscheduled meetings, seminars, networking sessions and buyer familiarization trips.Targeting over 210 exhibitors, 160 buyers and over 500 trade visitors. |
2nd -4th October 2019 |
| ITB Asia Singapore https://www.itb-asia.com/
Venue: Sands Expo and Convention Centre,
Marina Bay Sands |
Partner with 15 Kenyan trade and participate at 3 day B2B trade forum with prescheduled/guaranted buyer meeting in Singapore coupled with a focused trade and media side event. |
October-16th – 18th 2019 |
| New York Travel Times Showhttps://nyttravelshow.com/
Venue : Omni Orlando Resort at Champions Gate
Orlando, FL |
Consumer Exhibition:This a consumer targeted show focusing mainly on the US consumers .KTB will be participating under APTA’s Banner.NB:Its is a KTB only event |
24th- 26th January 2020 |
| OTM Mumbai India https://www.otm.co.in/
Venue: Bombay Exhibition Centre
Goregaon East, Mumbai |
KTB in partnership with 10 private sectors will be participarting at the OTM .One of the Largest Travels show in Asia Pacific and it attracts buyers mainly from within India. |
January-2020 |
| Magical Kenya Roadshow(West Coast) – United States)http://www.magicalkenya.com/
Venue :TBC |
KTB in partnership with the 10 private sector will participate in a three-city roadshow targeting the West Coast region in the United States. The purpose of the roadshow is to support the Kenyan trade in building long term profitable business relations with new trade in USA |
February/March 2020 |
| ITB Berlin Berlin Germany https://www.itb-berlin.com/
Venue : Messe Berlin GmbH, Messedamm 22, 14055 Berlin, Germany |
ITB is a 3 day trade and 2 day consumer fair in Berlin. KTB plans to participate with 45 private sector travel insutry players. Featuring B2B meetings, networking events, press conferences, seminars, and experienctial showcases. |
March -2020 |
| KTB Open/Consumer Dayhttp://www.magicalkenya.com/
Venue: TBC |
KTB will Host a consumer day aimed at educating the public on its mandate, and also create awareness on the tourism product and travel opportunities available to the domestic consumer.To enhance the consumer engagement KTB will be targeting the following activities: Cuisine Experience, Entertainment, Kids Festivals and Exhibition.
There will be 2 categories of exhibitors:
- One category of exhibits will be centered around the products; adventure, wildlife safaris, beach adventure, culture
- The second category of exhibits will be centered around the travel trade associations that KTB works with like KATO, KATA, KAHC, ESOK, TOSK etc.
|
9th November 2019 |
| Lamu Cultural Festivals http://www.magicalkenya.com/
Venue: Lamu County |
The Lamu Cultural Festival main objective is to bring peace and harmony, recognize and appreciate diversity in Lamu. The three-day festival is designed to give visitors a taste of the best of Swahili, tradition and culture. |
November – 2019 |
| Media fam Trip :Lamu Cultural Festivals |
Pre and during Lamu cultural Festival |
November -2019 |
| Trade Empowerment – Training & Product ExposureVenue : Kisumu and North Rift |
The Kenyan trade need to diversify their product offering beyond Beach. KTB will implement a sensitization tour with the Kenya trade expose and train on experiences/areas themed on Adventure, Excursions in new destinations e.g. Aberdares. KTB will conduct a fam trip and training on product exposure targeting 10 trade who specialize in domestic market |
February 2020 |
| Trade and Media fam trip |
Partnership with Kenya Airways to promote the Swiss & Rome route |
TBC |
